Lily Achieves Historic Breakthroughs at Hong Kong Gifts & Premium Fair and Canton Fair

From late April to early May, Lily participated in the 40th Hong Kong Gifts & Premium Fair and the 137th Canton Fair, achieving record-breaking results at both exhibitions. Below is a summary of our performance:

Main Exhibited Products

1. Scrubs: European clients highly recognize the characteristics of its pure natural formula (using 100% natural sea salt+plant essential oil formula, gently exfoliate and nourish the skin), and customers from the Belt and Road countries show great interest in customized scents (e.g., jasmine/mint).

2. Hand Soap: Relying on fully automated production lines to achieve mass production, the cost is reduced by 20% compared to competitors, and the formula technology with a combined antibacterial rate of 99.9% being used attracted buyers from Italy, Greece, France, Germany, the United States and Canada, which leaded to placed on-site orders for trial sales due to their "large capacity+economy size".

3. Hand Cream: Targeting dry climates, we have launched a "long-lasting moisturizing" formula, paired with specialty fragrances such as sandalwood/rose, and received 12 orders on site. Among them, the proportion of customer inquiries from the Middle East region reached 38%, becoming the second most popular category at the exhibition.

4. Bath Bomb: Add Glycerin, Hyaluronic Acid, etc. to avoid drying after bathing. With "SPA-grade bath experience" and "magic bath salt for children to grab a bath" as the selling points, it foams instantly when encountering water, producing dense foam or colored bubbles, improving bath fun, and attracting dozens of children's category buyers to express their purchase intention on the spot.

Target Markets & Consumer Profiles

Northern Europe (Denmark, Norway, Sweden): Preference for products with natural ingredients, vegan concept, and cruelty-free (no animal testing). Emphasize 'plastic-free' packaging.

Western Europe (France, Italy, UK, Netherlands): Prefer aromatherapy (classic fragrances such as lavender and rose) and SPA-grade home healing experience.

Central Europe (Germany, Switzerland): Focus exercise and health, enjoy mineral salt ingredients, and relieve muscle soreness. Suitable for countries where fitness and cycling culture is prevalent.

North America (United States, Canada): Emphasize "immersive bathing experience" (enjoy novel experiences such as color changing bubbles, glowing bath salts), pay attention to the "Clean Beauty" movement, and reject harmful chemicals.

Arab Countries (Saudi Arabia, United Arab Emirates, Morocco): Fond of luxury and naturalness, taking into account religious factors and climate adaptability. Attach importance to deep moisturizing and sun protection repair, ensure ingredients comply with Islamic regulations, and prefer fancy packaging (such as crystal bottles, magnetic caps) for easy photo sharing.

Historic Breakthrough

1. New customer development:

Establish preliminary connections with 2 European organic chain stores and 2 Australian organic chain brands;

Obtain sample testing opportunities from 4 North American e-commerce platforms;

4 new potential importers added in North America.

2. Market validation:

Confirm the European market's preference for natural ingredients;

Discover the demand for travel apparel products in the North American market;

Verify the Middle East market's emphasis on localized packaging.

Customer Intent Statistics