"Longevity Skincare" Emerges as a New Trend
In this age where appearance is paramount, Americans are paying a very high price for looking good. The latest report of Advanced Dermatology shows that Americans spend an average of $897 on appearance management every year, of which women spend significantly more than men. 68% of respondents admit to feeling anxious about their appearance, which reflects that modern consumers' demand for beauty and personal care products has gone beyond simply improving their appearance and carries more psychological expectations.
Longevity skincare, an emerging trend in anti-aging, is redefining consumers' understanding of skincare. This concept not only focuses on superficial rejuvenation but also emphasizes delaying the aging process at the cellular level, pursuing long-term skin health. Retinol, a classic anti-aging ingredient, still maintains a strong market performance in 2025 and become an important carrier of the concept of longevity skin care. The pursuit of deep anti-aging effects by consumers has driven technological innovation and product iteration in the entire skincare category, injecting new impetus into the industry's development.
The Era of "Prejuvenation" is Coming
Dr. Brooke Jeffy, a board-certified dermatologist in the U.S., pointed out that "prejuvenation" has become a popular skincare concept nowadays. This approach emphasizes maintaining skin health, promoting Collagen production, and delaying aging through good daily care habits and non-surgical treatments before visible signs of aging appear on the skin.
From Ingredient Stacking to Formula Subtraction, Skincare Minimalism Leads Spring's New Product Wave
In spring 2025, the skincare category is ushering in a product iteration with the keywords of "minimalism" and "barrier repair". Dr. Jenny Liu, a dermatologist and member of the American Academy of Dermatology (FAAD), noted that consumers are gradually moving away from products with strong irritants and over-exfoliation, favoring instead gentle, hydrating solutions that support skin resilience and microbiome balance. Strengthening the skin rather than burdening it has become the core philosophy of modern skincare. She pointed out that consumers prefer mild and moisturizing solutions that enhance skin resilience, such as those containing Retinaldehyde for anti-aging and postbiotic microbiome formulations.
"Unlimited Potential": Anti-Aging is No Longer "Confrontation", But Symbiosis with Time
In the context of the continuous warming of "longevity skin care", the anti-aging narrative is also quietly restructuring. Nowadays, anti-aging no longer means "resisting aging" but a positive embrace of vitality, healthy skin condition, and one's authentic self. More and more consumers are seeking skincare solutions that have been clinically validated and are centered around ingredients that not only pursue changes in appearance but also emphasize the concept of "longevity skincare" — supporting skin stability and vitality throughout its lifecycle.
