The U.S. Body Care Market is Expected to Reach $20.1 Billion by 2030
The latest U.S. Body Care Market Insights Report 2025-2030 released by ResearchAndMarkets reveals that the U.S. body care market was valued at $16.18 billion in 2024 and is expected to grow to $20.11 billion by 2030, with a compound annual growth rate of 3.69%.
The report points out that the main trends in the U.S. body care market include the growing demand for personalization and customization, with consumers seeking products tailored to their individual physical needs, preferences, and environmental factors. The adoption rate of functional body care products is rising, as products offering targeted benefits such as firming, brightening, and skin repair are gaining attention among consumers seeking solutions.
Premiumization is a notable trend, and consumers are willing to pay more for high-performance, sensory body care products that integrate luxury and skincare benefits. The increasing attention to clean and natural formulas has led to a growing demand among consumers for ethical formula body care products that are clean, sustainable, and free of harmful ingredients.
Market driving factors include a shift towards self-care and health. Body care is evolving into a holistic self-care practice, where consumers integrate emotional health into their daily body care routines. The rise of social media influencers is reshaping consumer habits, with influencers on platforms such as TikTok and Instagram promoting body care rituals and driving product discovery to popularize related concepts.
In terms of product form innovation, new formats such as stick lotions, spray oils and gel moisturizers enhance convenience, engagement and trial rate of modern consumers. The growth of e-commerce is changing the way consumers explore, customize, and purchase body care products, providing convenience and personalization.
The report also outlines constraints facing the industry. The U.S. body care market is highly competitive, making it difficult for brands to stand out amid similar claims, ingredients, and packaging. Frequent brand switching driven by trends and seasonal fragrances limit long-term consumer loyalty in the body care niche market.
